Who the Digital Advertising Channels Would Be at a Holiday Cookout
Can you feel it? The sun beaming down, inviting you outside? Can you smell that sweet, sweet aroma of hamburgers on the grill? We’re talking paper plates, plastic cups, slices of watermelon, a cooler...
View ArticleTop Trends and Strategies for Successful Holiday Marketing Campaigns
It feels strange to say this so early in the calendar year, but the holidays really are fast approaching—and, with them, the need to start planning your holiday campaigns. What does that planning...
View ArticleWhat can Higher Education Marketers Do About the Enrollment Cliff?
Marketers in higher education, we feel for you. Many industries are experiencing turbulence, thanks to economic upheaval and the lingering impacts of COVID-19, but higher education is reeling from a...
View ArticleConvergent TV Advertising During in its Most Dramatic Season Yet
Sit down, Sopranos. Back up, The Bachelor. Get lost, Game of Thrones! The latest season of TV upfronts might be more dramatic than all three of you combined. OK, we’re exaggerating...but only...
View ArticlePolitical Connected TV Advertising: Your Guide to This Must-See Opportunity
Connected TV usage is skyrocketing as viewers increasingly turn to CTV to watch all their favorite content. And so it’s no surprise that political marketers are all over CTV: It provides the classic...
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The Ultimate Guide to Direct Response Marketing
Think back to the last time you registered for a webinar or downloaded an e-book or whitepaper. Had you been actively searching for material around its themes? Was it recommended to you by a...
View ArticleGoing Deep on Live Sports Advertising Opportunities
Picture this: The weekend is finally here, it’s game time, and you’ve got your homemade nachos all set to go (your secret ingredient: home-pickled jalapenos!). You plop down on the couch, crack open...
View ArticleVideo Unleashed: The Ultimate Guide to Digital Video Advertising
Digital video is everywhere: from the TikToks and Reels we scroll through when we first wake up, to the news we digest during our lunch break, to the videos that pop up as we browse dinner recipes, to...
View ArticleThe Ultimate Guide to Political Advertising in 2024
Political advertising is a unique beast. It’s a months-long marathon full of building awareness, appealing for donations, fighting primary battles, and educating audiences on who you are and what you...
View ArticleConvergent TV Advertising in 2024
Largely speaking, TV was simpler in the days of yore. Sure, there was the stress associated with missing the start of your favorite sitcom (in the days before DVRs or streaming), or the conflict that...
View ArticleHow Advertisers Can Protect Against Fraud and Brand Safety Threats on...
Whether it’s making headlines for its commanding role in the political advertising sphere, its record-setting viewership levels, or its popularity among younger generations, it’s no secret that...
View ArticleWhat Advertising Leaders Need to Know About the Future of TV and Digital Video
The digital advertising landscape is undergoing several seismic shifts reshaping how brands reach consumers. As the industry navigates the growing influence of AI as well as the move towards a...
View Article6 Considerations for Cannabis Advertising
For advertisers, few industries present as much complexity as the cannabis sector. The drug is still prohibited on a federal level, and to complicate the landscape even further, each state, marketing...
View ArticleConnected TV Advertising: Best Practices for Planning, Targeting, and Measuring
How many streaming services does your household have access to? Once upon a time, many of us only had a single Netflix account to our name. Now, however, it’s more common to juggle multiple...
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